I'm TJ, a young dentist who discovered what most associates learn far too late. While foucssing on my clinical skills, I had been completely blind to my financial reality.

Unmasked began when I realised how much money was slipping through the cracks. As a dentist, my time should be focused on patients, not fumbling over numbers in a spreadsheet. My accountant handled compliance perfectly, but nobody was breaking down my income or showing me how to keep more of what I earned.

Spreadsheets were a disaster for me. They couldn't make sense of UDAs, turned lab bill tracking into a nightmare, and never warned me about crossing tax thresholds. I was essentially flying blind.

I even tried building solutions with ChatGPT but quickly realised generic tech couldn't solve this dental-specific problem.

Everything changed when I partnered with a fintech entrepreneur whose previous company hit £10 million in valuation. His tech knowledge combined with my dental experience created something truly valuable: financial software that understands our world.

With Making Tax Digital approaching, the timing is perfect. Unmasked now helps associates across the UK take control of their finances through smart tracking that makes sense of the business side of dentistry.

It's exactly what I needed when starting out, now available to every dental professional ready to see clearly where their money goes.